With the development of technology, the types of outdoor advertising are also showing a diversified trend. Walking in the city, in addition to common bus advertisements and shelter advertisements, we will also see LED display advertisements, big-name advertisements, subway advertisements...
1. Advantages of outdoor LED display
(1) The location is fixed and can be a regional sign
Generally speaking, outdoor LED screens must be displayed in a fixed space. Because of this feature, outdoor LED screens can attract high attention with their strong visual impact and become a geographical indication in urban areas, so as to repeatedly disseminate information to consumers at regular and fixed points.
(2) Various manifestations
Outdoor LED screens use its superb sound and light technology, through computer control, can display various graphic animations, use various forms for advertising and other information display: it can display static pictures or dynamic pictures; it can display two It can also display three-dimensional images, and present wonderful effects all-weather.
(3) Diversified combination, strong plasticity
In addition to its own creative design of forms, LEDs can also be combined with other materials, such as neon lights, light bulbs, inkjet light boxes, etc., using diversified combinations and carefully designed and applied in the same advertisement or message. It looks dynamic and gives People feel pleasing to the eye.
(4) High arrival rate and good spreading effect
Outdoor LED screens are direct and concise, and can publish advertisements and other information 24 hours a day, with a high frequency of dissemination. In addition, for specific target audiences in a fixed area, through strategic media arrangement and distribution, an ideal arrival rate can be created to achieve Good communication effect.
2. Scenario application
(1) Building curtain wall
Urban architectural curtain walls are mainly concentrated in prosperous urban areas. Such a huge inventory of architectural curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not been fully developed, and outdoor advertising resources in cities are increasingly depleted. Under the circumstances, the glass curtain wall is a new blue ocean field. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S shops, hotels, banks, chain stores and other glass curtain wall buildings with advertising commercial value.
(2) Municipal engineering
By setting up LED displays in areas with high traffic such as bustling streets and intersections, large parks, large commercial centers, subways, highways, and important municipal places, municipal departments can issue information and publicize.
(3) Sports events
The use of LED display in the field of stadiums is very important. It can provide real-time broadcast of the game and replay wonderful pictures so that the audience can better enjoy the game. At the same time, it can also provide slow motion replay to help the referee make correct decisions and reduce disagreements. Necessary disputes to ensure fairer and fairer game results. In addition, it can also be used for athlete introduction, game result information display and commercial advertising. It has a wide range of functions. Whether it is the Olympic Games, the World Cup, or various events, LED full-color display is indispensable With the application of LED screens, full-color LED displays have become necessary facilities in various modern stadiums, including football stadiums, basketball stadiums, and track and field stadiums. With the development of the sports industry, the demand is still increasing.
(4) Stage background
In various cultural and sports performances and evening parties, LED displays have become an indispensable tool to enhance the atmosphere of the performance and show better stage effects. On the one hand, the LED display screen can broadcast and replay the live game, so that the audience at a distance can clearly appreciate the performance. The more important role is to use the LED display screen to display stage special effects, expand the performance space, and enhance the stage atmosphere. In-depth expression of the theme style of each program, which is extremely important in large-scale stage performances such as Spring Festival Gala and concerts.
