Nowadays, with the rise of LCD building advertising machines, large and small cities are covered by building advertising machines in commercial buildings, supermarkets, hotels, subways, stations, hospitals and other places with large traffic flow. Building advertising machines are deeply loved by the audience. Visual created a whole new TV commercial of color. When customers are waiting for food outside the store, it is very boring. The building advertising machine will kill time for the audience, and they can also learn more about products and refer to whether it is their own needs; the building advertising machine can play a variety of advertising content, therefore, this Certain new advertising communication methods have mandatory viewing effects. The building advertising machine is played in a loop, which can be played more than 60 times a day, with a monthly audience of more than 9.5 million. Of course, there are other playback modes, so the following editor will take you to understand the difference between the setting and playback modes of the LCD building advertising machine.
1. Loop playback mode
Use the combination of pictures, videos, audios and texts to be placed on a large number of people in places with a large public traffic population, and the advertisements will be played in an uninterrupted loop. The combination of advertising programs and other programs is used as publicity to guide the audience to like it and gradually commercialize the model. The premise is that the materials that need to be promoted are sorted out.
2. Individual repeat playback mode
For example, building advertising machines are installed at the entrances and exits of elevators and aisles in high-rise buildings. Advertisers use the repeating function of building advertising machines to promote wonderful and special product images and beautiful sounds, which can attract the audience's attention and enjoy the advertisements. Brand and product awareness, greatly enhance the company's product brand awareness, brand image and sales.
3. Interstitial playback mode
There are many people who don't understand advertising and think it is an exaggeration. Later, there will be resistance to some advertisements that are not of interest. In order to alleviate such a situation, simple advertising can be used to promote the good news for the audience. Impression, also use the insert function to play funny moments, healthy life, regional weather reports and other content that are more attractive to the audience, and then insert the advertisement content in the middle, the building advertising machine can regularly insert the function, so that consumers are more interested in advertising. The content is not so inconsistent.
