Interacțiunea mobilă promovează dezvoltarea semnalizării digitale, a sistemului de difuzare a informațiilor multimedia, a semnalizării digitale, a semnalizării digitale, a semnalizării digitale
interactive mode
Nate Remmes, vice president of development at NanoRumens, cited several possibilities for mobile integration, such as interactivity, beacons, analytics, and user loyalty programs.
"As long as there are digital screens, brands can interact with the audience through screen smart devices." This is through the network string to achieve the interaction between the smart phone and the display. The most common is that viewers play games on their mobile phones to display and transmit some information about the game in progress through the display.
NEC Display Solutions Business Development Vice President Richard Ventura said that beacons can "attract customers and provide valuable information." This can be done in several ways, such as identifying the demographic data of the customer and providing target information, or integrating the procurement program through NFC.
Ventura said: "Buying through NFC and using mobile transactions will further promote the development of linkage with signage.
According to Remmes, analytics also plays a role in mobile interactions. Companies can use digital signage or proximity beacons on the web to track users' movements without the need for storage. In addition, if the customer downloads the loyalty application or the display can read the data on the mobile phone and obtain key information, and approach the display, the display can also read the data on the mobile phone and obtain the key information.
It is quite common for retailers to use digital signage to promote loyalty programs. In particular, gas stations are integrating digital signage into their point-of-sale devices to inform visitors of their loyalty program.
However, there are still some key challenges.
key challenge
The first challenge that retailers must solve is wireless bandwidth. Providing advanced content such as videos or interactive elements with limited bandwidth can be difficult.
Ventura pointed out a feasible solution, namely: integration of 5G, because this will help provide better bandwidth.
Another problem is getting customers to participate in it first. According to a report by TechCrunch, smartphone users use an average of 9 apps per day and 30 apps per month. This may make it difficult for you to intervene in the application through your personal application, or actively attract the audience. Some retailers only need to integrate QR codes into their displays to encourage buying, but this may not be effective.
Ventura said, "QR code promotes participation. It is impossible. Real participation is reflected in interactivity. Through mobile devices, we can carry out personalized interaction." For example, 56iq's Weibo on the wall, WeChat photo printing, etc., and mobile payment access.
Retailers need to provide users with a clear value proposition.
value driven
Ventura stated that it is necessary to consider how mobile integration directly benefits customers. Retailers need to provide "things that can only be obtained when using mobile apps, and make consumers feel that the time spent in the experience is worth it."
Although mobile integration may seem like a great tool for any display, if it is not to promote participation or create value for its customers, it is definitely a waste of everyone's limited time.
