On November 25th, Beijing time, JBD received hundreds of millions of yuan in Series A financing from Tongchuangweiye for mass production of Micro LED micro-display chips for AR applications. Shanghai Xianyao Display Technology Co., Ltd. Jade Bird Display (hereinafter referred to as JBD) has completed a round of financing of hundreds of millions of yuan. This round of financing is led by Tongchuang Weiye. This is the second financing of several hundred million yuan completed by JBD within half a year, and the financing funds will be used for the research and development and mass production of Micro LED micro-display chips for AR applications.
JBD brand image
JBD is the first phase of the excavation of the "Lurishing Unicorn" under the water column of 36 krypton
, Established in 2015, is the world's first company with the mass production capacity of Micro LED micro display chips. Unlike most Micro LED companies that prepare displays larger than 1 inch for TV, smart wear and other applications, JBD focuses on the RD and production of ultra-small displays below 0.5 inches, mainly providing near-eye displays, AR, MR, automotive head-up displays, and Products and solutions for mask lithography, micro projectors, 3D printing exposure and other applications, pioneered the hybrid integration technology for preparing micro display devices at the wafer level.
JBD's micro display products have many advantages such as high light efficiency, high brightness, high frame rate, high reliability, low cost, and small size. They have already been patented in the field of Micro LED micro display and can be sold freely. According to JBD, its products currently cover 70 percent of key near-eye display customers worldwide, and there are many global technology giants among its partners.
JBD 0.13-inch RGB Micro LED micro display panel
At present, JBD can provide 5000 DPI, 6350 DPI, 10000 DPI monochromatic Micro-LED active matrix microdisplay chips in batches. Today (November 24) JBD officially released the AmµLED MicroLED light engine series for smart glasses, including monochrome and color light engines to meet different types of development needs.
The volume of the monochromatic light engine is only 0.3 cubic centimeters, and the weight is as light as 1 gram. It is the smallest light engine in the industry. This type of monochromatic light engine not only supports the development of monochromatic display smart glasses, but also supports the development of full-color display smart glasses. Among them, the full-color display solution formed by multiple monochromatic light engines can have a total volume of less than 1 cubic centimeter, which is currently the smallest light engine solution for full-color smart glasses.
Left: AmµLED monochromatic light engine; Right: AmµLED monochromatic light engine full-color display solution
Similarly, the color light engine solution is small and light: only 1.35 cubic centimeters, weighs 2.3 grams, and has an output luminous flux of up to 5 lumens, which can support color display applications in a variety of scenarios. At the same time, JBD can also provide an optical waveguide kit adapted to this color light engine.
In the upper reaches of the AR industry chain, optics and display are the most critical core hardware. According to the technical route of AR display, it can be divided into five main paths: LCoS, DLP, Micro OLED, MEMS scanning, and Micro LED. Among them, Micro LED has significant comprehensive advantages in terms of volume, brightness, resolution, and power consumption. It is considered It is the ultimate solution for AR display.
Tongchuang Weiye Investment Manager Wang Jing said to 36 krypton that the AR track has entered the investment window period, and hardware projects will enjoy the industry's first wave of dividends. Micro LED is the ultimate solution recognized in the industry. It can be compared to the heart of AR glasses and the core of lightweight interactive products. "But what still has to be solved is the maturity and mass production. With its self-developed hybrid integration technology, JBD has achieved industry leadership in the development and mass production of Micro LED chips, which is the most promising solution in the world. The business in question."
In addition, in terms of display technology, AR can help users achieve more possibilities in the real world than immersive pure virtual experiences. "The main way for people to obtain information is vision, and AR glasses are an excellent interface for connecting the vision system and the virtual world," Wang Jing told 36Kr. "JBD's display chip can clear virtual information because of its high brightness. Superimposed on the real world with complex ambient light, and because of its small size and low power consumption, it can greatly reduce the size of the glasses battery so that the battery and ultra-small optical machine can be hidden in the frame of ordinary glasses, making it light and portable It's possible for stylish AR glasses to enter people's lives."
This round of investor Tongchuang Weiye also expressed its optimism about JBD to 36Kr. Zheng Weihe, chairman of Tongchuangweiye, said to 36Kr: "JBD is the key layout of Tongchuangweiye's core components in the upstream of emerging electronic consumer products. We have high hopes for it to grow into a company that leads the next generation of human-computer interaction technology revolution."
Tongchuang Weiye partner Zhang Yiwei said to 36 krypton: "For a long time in the past, domestic technology investment was based on the logic of domestic substitution. In recent years, we have seen that JBD can lead innovation in our own fields. Domestic companies that are at the forefront of the world. Unlike model innovation, technological innovation, especially technological innovation that can be industrialized, requires not only long-term RD accumulation, but also needs to understand customer needs, and truly put ideas on products. JBD Since its inception in 2015, it has been intensively working on the Micro LED track, continuously developing and iterating to meet the needs of customers. We believe that it will not be long before AR glasses equipped with JBD display chips can reach consumers and light up world."
