The emergence of hospital-specific LCD advertising machines makes the hospital increasingly personalized and humanized, and provides a lot of options for patients to rest and recuperate, which greatly improves the overall brand communication of the hospital. As a modern hospital, it has become a trend to use the advertising machine signage system to improve the patients' perception of medical treatment and improve the efficiency of the hospital. However, "the ideal is plump and the reality is skinny", because of improper evaluation, the practical value of the LCD advertising machine has been greatly reduced, and the expected effect has not been achieved. In practical applications, what should we pay attention to when using hospital-specific advertising machines? What should be published?
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(1) The content expression of the signage of the advertising machine should be concise and to the point.
An important role of the hospital-specific LCD advertising machine is to ensure the smooth communication of doctor-patient information. In order to avoid misunderstandings, try to ensure that the contents of the signage of the advertising machine are concise and easy to understand, and avoid too many professional terms, especially in the text with instructive significance for patients and their families, for example, to demonstrate how to take medicine correctly, to explain Follow the doctor's discharge guidance and what serious consequences will occur, clearly point out what the patient can and cannot do, and ensure effective communication between the doctor and the patient.
(2) Popularize healthcare knowledge and guide patients to seek medical treatment wisely
In order to ensure the attention and allow the audience to obtain key information in the shortest time, the content of the signage of the advertising machine needs to be updated in time and the content should not be too long. In addition, in actual operation, for some key information, the hospital should use interspersed loop transmission, The text is concise and clear, and it cannot provide patients with detailed answers in many cases. Under such circumstances, the hospital must provide a way to further understand and gain the understanding and trust of patients with transparent information.
Relevant scientific research shows that it is difficult for patients to choose the best medical treatment course within the scope of insurance if they do not understand basic medical insurance terminology. As far as hospitals are concerned, disseminating this knowledge to patients and their families in a comprehensive and detailed manner, so that they can make reasonable plans for their own medical behaviors, will be more conducive to the rational allocation of hospital resources. And in actual operation, hospitals can push relevant medical insurance knowledge through the signage display of advertising machines in waiting rooms, registration offices and other places, so that patients can know in time at the beginning of medical treatment.
(3) Build an information feedback platform to strengthen the communication between clinical staff and patients
In practice, an important reason for the tense doctor-patient relationship is the poor communication between staff and patients and their families. Therefore, to a considerable extent, seamless communication has become the focus of improving the quality of care. With the help of advertising signage, the hospital can build a real-time feedback platform for patient needs at the nurse station and staff lounge, so that clinical staff can understand the needs of patients in a timely manner, so as to increase targeted improvement services. At the same time, some suggestive information, precautions, professional knowledge, etc. can also be pushed in these places in a loop, so as to subtly improve the professional quality of medical staff.
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Hospital-specific LCD advertising machines generally publish the following content
1. Use the advertising machine to display the introduction of each outpatient clinic and department to increase the visibility and facilitate the patients to seek medical treatment.
2. Introduced by authoritative doctors and experts, it is convenient for patients to make targeted diagnosis according to their needs and shorten the treatment time.
3. The publicity of disease knowledge and health care knowledge is carried out in different departments, such as describing the details that should be paid attention to in the daily life of patients with diabetes and heart disease.
4. The publicity of new drugs, therapies and new medical instruments is convenient for patients to understand medical trends, facilitate patients to see a doctor, and improve hospital economic benefits.
5. Emergency, real-time information or notification insertion, registration and emergency information release, improve work efficiency, display hospital electronic map, and facilitate patient consultation and medical treatment.
Conclusion: The hospital-specific LCD advertising machine emphasizes the seamless connection of information between patients, medical staff and the hospital itself, so as to achieve the dual purpose of improving time efficiency and improving service quality.
